Overseas expansion on radar for revitalised biketrac

Overseas expansion on radar for revitalised biketrac

02 May 2017

Central or Eastern Europe, even the Middle East… there really is no hiding for any motorcycle fitted with security technology developed and manufactured by Silverstone Park company BikeTrac which has just raised the industry standard with its latest two products.

BikeTrac’s image has undergone a substantial re-launch after Bill Taylor and Andrew Conrich – its entrepreneurial directors – acquired the name last November.

Swiftly it has re-located its ‘nerve centre’ to a new office inside Silverstone Park’s Innovation Centre.

“BikeTrac was part of Road Angel and, at the third attempt, its owner, the Watchstone Group, was prepared to let it go,” recalls Bill.

“Andrew and I had been heavily involved in BikeTrac since it was originally launched in 2009 and wanted to take control of the product and then in a direction we felt it should go.”

And that seems to have provided added impetus for a company already recognised as the UK market leader in what it does.

In the last month (at February’s MCN London Motorcycle Show) it has introduced an advanced ground anchor for bikers to use at home.

That’s in addition to a ‘world first’ portable chain and lock – which again takes motorcycle security to a whole new level.

All this before we even get on to its main BikeTrac offering – a hidden device that more than nine times out of ten enables police and owners to trace stolen bikes.

“It’s about the size of a yellow ‘Swanvester’ matchbox, but even the manufacturer owner doesn’t know where it’s fitted on the bike – that’s down to us,” explains Bill.

“In it we use GPS (global positioning system) and RF (radio frequency) technology – very few systems use both. GPS gives police ‘real time’ information and RF helps to pinpoint a bike to within a metre if it’s been hidden underground.

“There are over 5000 bikes in the UK fitted with BikeTrac and out of 299 bikes stolen with our device on them we’ve got a 92% recovery rate. Consider the average recovery rate is about 40% – so we’re more than double that.

“From Holland to Italy, Latvia to Lithuania and even Iraq… we’ve either tracked or recovered bikes.

“At Silverstone we look after a dealer network, liaise with insurance companies, oversee all marketing and so on. We’re also endorsed by both Ducati and Kawasaki and are serious talks with two more manufacturers.”

Much of Bill’s passion stems from the fact he’s been a keen biker himself for the past 25 years – he currently owns a Honda ST1300 Pan Euro and CRF 250 for some off-road fun.

“It’s a hobby that’s turned into a passion I suppose,” he adds. “I can give a lot of feedback into what I’d like to see which helps us have full input into the final product.”

There have been rave reviews all round for BikeTrac’s products but Bill and co aren’t resting on their laurels and there are already designs on expanding overseas.

He concludes: “We need to put a support infrastructure in place to spread the brand further but this month we start moving in Ireland. Let’s get settled and then look to take it to new markets. It’s on a radar…”